M&S relaunch: a new look after 18 years
After 18 years in the same garb, MANN & SCHRÖDER COSMETICS is starting 2019 with a new corporate identity with the company logo at the heart, depicting a blue flower with its petals opening upwards and drops of water. It replaces the previous logo which had a more technical feel. The new design is intended to represent excellence in cosmetics.
“We want the new corporate design (CD) to send a clear and instant message as to what we stand for and, at the very least, to spark an association with our sector of industry,” explained Selina Woltering of PR & Communications. Flowers and water are major components in body care products and are therefore logical symbols for a cosmetics company. The new company name in the logo – MANN & SCHRÖDER COSMETICS – is unambiguous in underlining the industry classification. The official company name is still Mann & Schröder GmbH, however, denoting the legal form of the company.
The website has also had a makeover. The new look and the revised content are intended to match the company image and reflect its high levels of innovative capacity and professionalism. “Until now there has been a divide between our performance and our corporate image,” explained Selina Woltering. “Our products are very innovative and our company is very professional – but our website was relatively outmoded by contrast. As a result, the immediate perception was that our company was not very innovative. The previous company logo and the entire corporate identity had been in place since 2000 – after 18 years it was time to shed the old look and embrace a new corporate identity. I think everyone is very pleased with the new corporate design because we can finally show the outside world how we want to be perceived: as professionals with exacting standards and excellent products.”